Strong results for Swedish Table Tennis and Malmö tourism
The Svenska Bordtennisförbundet (SBTF) has released new insights from the Europe Smash 2025 tournament in Malmö, showing impressive visitor and tourism results. According to SBTF’s report, “Stark besöksstatistik för Europe Smash i Malmö”, the event attracted a majority of visitors from outside the city — 71 % came from other municipalities, while 29 % were Malmö residents.
👉 Read the full SBTF article here.
These results highlight how international sports events can bring not just sporting excitement, but also measurable economic and social value to host cities.
Tourism-Economic Evaluation: Key figures
The full analysis, “Turistekonomisk utvärdering – Europe Smash Malmö 2025”, conducted by Upplevelseinstitutet, reveals several key takeaways (download the report here):
- 71 % of the audience came from outside Malmö municipality
- 542 visitors (aged 15+) were interviewed during 27 Aug – 17 Sep 2025
- Overnight visitors: average stay 4 days / 3.2 nights
- Average spending: SEK 5 938 per overnight visitor; SEK 1 844 for day visitors
- Total tourism turnover: ≈ SEK 29.1 million
- Visitor satisfaction: NKI 86 / 100 and NPS 73
These numbers clearly demonstrate how a well-planned sports event can generate substantial benefits for local hospitality, retail, and transport sectors.
Why impact measurement matters in sports
At Sportidealisten, our mission is to help sports federations, clubs, and event organizers maximize their economic, social, and environmental impact.
The Europe Smash 2025 case is a perfect example of how strategic planning, data collection, and evaluation can provide clear evidence of success and long-term value for stakeholders.
We are grateful to have been part of this assignment alongside SBTF and local partners, contributing to a project that strengthened both Swedish Table Tennis and Malmö’s position as a leading sports city.
From Malmö to your next event: let’s build lasting impact
Now that these results are public, we encourage other sports federations and event hosts to take the next step — to measure, prove, and communicate the value their events create.
Whether it’s a national championship, a youth festival, or an international tournament, Sportidealisten can help you:
- Develop a clear event planning
- Conduct build up and wrap up procedures
- Present results that attract sponsors, media, and funding
If your organization is planning an upcoming event and wants to show measurable return-on-investment (ROI) and sustainable community benefits, we’d love to collaborate.
📩 Get in touch with us at sportidealisten.se to explore how we can help you build a successful and sustainable event legacy.
🔗 Useful links
- SBTF’s article: Strong visitor statistics for Europe Smash in Malmö
- Full report: Tourism-Economic Evaluation – Europe Smash Malmö 2025 (PDF)
- Learn more about Sportidealisten’s consulting services
