What does it really take to work with scouting and video analysis in today’s football industry?
In this episode of the Sport Views Podcast, we take you behind the scenes of modern football with Jaime Segura, Technical Director at Malmö FF and former Swedish champion with BK Häcken.
Jaime’s journey into elite football is anything but traditional. He left Argentina for the United States on a university and sports scholarship, without knowing that this move would eventually lead him to Scandinavia, Swedish championships, and a leading role inside one of the biggest clubs in Swedish football.
Today, Jaime works at the intersection of scouting, player evaluation, video analysis, data, and long-term sporting strategy. In this conversation from Sport Views Podcast, we explore not only what he does — but how modern football decision-making actually works behind closed doors.
This is an episode for anyone curious about how clubs identify talent, use technology, and stay one step ahead in a highly competitive football landscape.
Key Topics & Highlights from the Episode
- 01:50 – Jaime’s first sports experience
- 05:50 – Leaving Argentina and moving to the U.S.
- 08:40 – Arriving in Scandinavia and handling visa challenges
- 16:10 – Cultural differences in football environments
- 18:20 – Early career lessons in professional football
- 24:00 – The move to Malmö FF and winning the Swedish title
- 29:30 – How players are graded and evaluated in scouting
- 36:10 – What a typical week looks like as a Technical Director
- 38:20 – Technology, video analysis, and decision-making tools
- 42:30 – Managing different football calendars in Sweden and Europe
- 45:20 – Advice Jaime would give his younger self
Why This Episode Matters
Football is becoming faster, smarter, and more data-driven. Roles like Technical Director and Head of Scouting are no longer just about football instinct — they are about processes, analysis, collaboration, and long-term vision.
Jaime Segura offers a rare, honest perspective on:
- How modern clubs work internally
- How careers in football can develop across continents
- Why video analysis is no longer optional, but essential
About the Guest – Jaime Segura
Jaime Segura is the Technical Director at Malmö FF, working with scouting, player analysis, and sporting strategy. He previously won the Swedish championship with BK Häcken and has built his career across Argentina, the United States, and Scandinavia, combining football knowledge with modern analytical tools.
🔗 Connect with Jaime Segura:
