What is fan engagement and why should all sports work with it every week?
Today’s post and inspiration from Sport Views Podcast is Bas Schnater, who got hooked into fan engagement at a conference in Australia and is nowadays one of the best-known experts on fan engagement and CRM in Europe. He basically applies data analytics & science to improve fan engagement and to improve revenues in sports clubs. He has been and still is a consultant for football leagues throughout Europe and the UEFA, as well as a guest speaker for various educational institutions. Here are some highlights of the show:
4.40 – He got into fan engagement at a conference in Australia
9.55 – Got a job at AZ, but how?
16.10 – Data and methods you need to know
23.25 – What is fan engagement?
28.21 – Walk the fan journey
31.40 – Listeners questions
46.20 – How to work with fan engagement with minimal resources
55.40 – Data maturity model
1.05.40 – Fan engagement with NFTs?
1.13.40 – Trends
Contact info Bas Schnater
LinkedIn | Twitter | Website
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