Sportidealisten empowers sports clubs, organizations, and brands to grow, engage communities, and make a lasting social impact. In this article we will share our work with the sports club, Malmö Floorball Club. With a strong social media presence, Sportidealisten has enhanced brand visibility and connected with over 195 companies. Through innovative initiatives, Sportidealisten has created 100+ job opportunities, supported over 20 youth leaders, and launched impactful community projects, including senior sports programs and inclusive events like the Kirseberg Festival. Their expertise in event management and strategic partnerships has set new standards, driving value for Malmö FBC and communities alike.
Customer Case: Malmö Floorball Club – A success story of passion for sports, business and community impact
Sportidealisten has established itself as a driving force in the sports industry, supporting sports clubs, organizations, and businesses in growing, engaging, and creating community value. With a solid social media presence, innovative projects, and a wide range of successful collaborations and initiatives, Sportidealisten has proven to be a reliable partner for strengthening brands and fostering local communities. Below we will share some of our highlights and accomplishments at one of our clients, the floorball club, Malmö FBC.
Increased visibility and brand recognition for sports clubs on social media
Sportidealisten has systematically built and optimized Malmö FBCs digital presence, leading to a significant increase in followers and engagement:
- Facebook: 1,960 followers (+145 since 2022)
- Instagram: 2,790 followers (+660 since 2022)
- X (formerly Twitter): 1,294 followers
- LinkedIn: 364 followers (+206 since 2022)
- TikTok: 624 followers (+181 since 2023)
Through strategic social media work, Sportidealisten has not only enhanced Malmö FBCs’ brand recognition but also connected with over 115 companies and formed relationships with an additional 80 through networking efforts.
Empowering youth leaders and creating job opportunities
Sportidealisten is deeply committed to supporting young leaders and creating opportunities for the next generation in sports. Over 100 jobs have been facilitated through Malmö FBC, more than 20 young leaders have been supported, and Sportidealisten has been involved in awarding leadership scholarships to youth in Malmö and the sports club Malmö FBC. These efforts have also included projects to engage children and youth in sports activities, as well as initiatives promoting sports involvement for seniors.
Event management and sports marketing that drive value
Among other tasks at Malmö FBC, Sportidealisten has developed and led an event team from scratch, growing it to 15 members and creating a clear event manual. Among its many successful events, Sportidealisten has broken attendance records and organized impactful public demonstrations, including one for International Women’s Day. We have also established leader recognition events and managed event arrangements during the challenges of COVID. Another fun event we did att Malmö FBC was that we led the pre-World Championship event in floorball with over 100 volunteers and developed new tournaments and events that deliver memorable experiences for participants and spectators alike.
On the marketing side, Sportidealisten has built a business network and established strategic partnerships that have benefitted both the club and its members.
Media and communication that strengthen brands
Sportidealisten has developed communication templates and expanded Malmö FBCs’ presence on social media, resulting in a consistent and engaging digital strategy. This work has helped organizations communicate effectively and consistently, which in turn has boosted brand recognition and follower loyalty.
Projects and awards that make a difference
Over the years, Sportidealisten has sought and secured project funding worth hundreds of thousands of Swedish kronor for important initiatives in youth sports and inclusion. Projects like Unga Leder Unga, para-floorball, and ib+ have not only strengthened local communities but also created lifelong sports opportunities for children, youth, and seniors. In addition, Sportidealisten has contributed to youth being awarded Youth Leader of the Year, and several leaders have received Leader of the Year awards.
CSR and community engagement – Sports for a better world
Sportidealisten is deeply committed to social responsibility and inclusive initiatives, from creating summer job opportunities to supporting Save the Children and Ukraine. A prime example is the Kirsebergsfestivalen, where we organized together with Bulltofta IF a community event to provide an active community space. From a one-day festival with over 500 visitors to a two-day event with over 3,000 participants, the festival has become a great success with support from Malmö FF’s community project Laget för Alla.
Summary: What we can offer your organization
With Sportidealisten as your partner, your organization can leverage our expertise in event management, social media, project management, and networking. We are passionate about creating engagement and developing sustainable solutions for sports and the community. Together with our clients, we build long-term partnerships that make a difference.
Reach out to us if you’re interested in elevating your brand, activating your members, or creating unique sports experiences. We look forward to building success together!
